A brand is more than just a logo on top of some product. Brand and visual identities are what distinguish one business from another in the same field, as it speaks to customers through communication elements such as tone or voice that help them determine if this company aligns with their needs for services. Identity designs represent all these things to consumers through communication such as packaging designs, social media posts, websites etc. This leads them back into customer recognition which causes repeat purchases at various touch points throughout your products’ life cycle.